Innovation in the payments space is reaching a critical inflection point, where access to mobile, comfort with online (i.e. banking, purchasing, investments, etc.) and emergence of new technology and payment options are starting to change consumer habits, behaviors and expectation.
How consumers pay for everything from groceries to utility bills is a telling and personal reflection of their daily lives. As consumer behaviors shift, we know that their choice of payment tools, and priorities for benefits, evolve as well.
MoneyScreen benchmarks and tracks payment innovation across all aspects of the industry and provides access to well profiled consumers for ongoing concept development and testing.
Concepts are tested, benchmarked and contextualized within several targeted categories: